Wednesday, October 16, 2013

Williamson's Great Fall Fair


Nathaniel Williamson (SC WIL 1)


Irish immigrant Nathaniel Williamson was owner of Williamson's Store, "Idaho's Price Maker and Pace Setter". Williamson's Store was located in the McConnell Building, occupying all three floors plus units in an adjoining building, with goods ranging from furniture, ladies' wear, millinery and dressmaking, to men's wear, dry goods and shoes. Units in the adjacent building housed a restaurant, grocery and hardware store (LCHS Quarterly Bulletin, Vol. 5. No. 3, 1976, "Williamson's Store" by Frank Williamson & Dick d'Easum 15-23).

Williamson's Store had been preceded by The Boston store and then The Greater Boston store. With the culmination of his store's expansion, Williamson's was the only store with a passenger elevator, and an electric sign that was almost the full height of the building. The glowing ornament at the top of the sign was "visible from the summit of Viola grade and became a landmark of Moscow" (Williamson & d'Easum, 17). The second and third floors of the store were open, looking down to the ground floor. Taking advantage of the open area, Williamson's installed a large tree every Christmas that would occupy the height of the space. Contests were held to determine the height of the tree.

Nathaniel's showmanship extended to his advertising as well. "Business [at Williamson's] was brisk, particularly at special events he whooped up for the Fourth of July, fall fairs and January white sales. Fairs at The Boston were the forerunner of the Latah County Fair. He staged street parades, gave prizes for vegetalbes, flowers and horses, and conducted contests for old and young" (Williamson & d'Easum, 17). The first of the "Great Fall Fairs" began around 1908, with the expansion of the Boston Store into The Greater Boston ("A Great Good Country" by Lillian Otness, 30).

Great Fall Fair, Williamson's Store can be seen on the right. (LCHS 01-02-47)

(LCHS 25-10-05)
(LCHS 25-10-01)

(LCHS 25-10-03)
Nathaniel Williamson was one of the area's early entrepreneurs. After closing the Williamson store, he bred pedigreed cattle and operated several farms and farm related businesses.

5 comments:

  1. Willaimson's had branch stores at Palouse, Troy, and Orofino. Were there others?

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  2. Yes, there were others! After the main store in Moscow closed in 1920, outlying branches in towns like Palouse, Winchester, Gifford and Bovill in Idaho, and Heppner in Oregon, were turned over to managers. Nathaniel reorganized a store in Palouse in 1921 that continued until 1970. The Winchester branch was bought out by the manager. Stock in the Heppner stroe was transferred to Orofino in 1925, and then the Orofino business was moved to Troy where it operated until 1933.

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  3. Thanks! And he died in 1928, I understand. But where and exactly when?

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  4. According to a typewritten biographical manuscript by Frank Williamson, Nathaniel's son: Nathaniel Williamson died in Spokane, Washington in February 1928. (LCHS SC WIL 1)

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  5. Ah - thank you! I see that it was 15 Feb 1928. I'll look up his obituary.

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