Below is an excerpt from Ronnenberg's article "Juliaetta, Genesee, Moscow -- The Breweries of Latah County," originally printed in the Latah County Historical Society Quarterly no.2, v.8 (Spring 1979).
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| Schober Brewery, Moscow, Idaho. 1892. LCHS Photo Collection, 01-03-209 |
"In the 1860s to 90s one of the prime marks of a town’s
success was having its own brewery.
Three Latah County towns, Juliaetta, Genesee, Moscow, enjoyed this
distinction. Brewing in those days was
an important local industry for many reasons.
It provided a market for local barley and hops, and a source of
employment for local people. The
majority of brewers were German immigrants who were thus aided in entering the
mainstream of American business.
Breweries all had ice houses and generally were the source of the town’s
summer ice supply. They stimulated
progress by being early users of electricity and telephone service, also.
"Although they were never attacked as vigorously as the
saloons, the brewers were opposed by temperance forces for being part of the
liquor establishment. The success of
those ‘dry’ forces caused the demise of the breweries.
"The material existing on the three breweries varies greatly
in quantity, and the length of the treatment of each brewery is a reflection of
that variation.
JULIAETTA BREWERY
"Research on the Juliaetta Brewery has not produced much
information. The plant is shown on three
editions of the Juliaetta City Fire Insurance map in the University of Idaho
Special Collections; one advertisement for the brewery in the Moscow Mirror on January 1, 1892 (p.7,
c.5) is known; and it is listed in the Register
of United States Breweries which tends to have numerous errors.
"As well as can be determined, the brewery opened late in
1891 under the proprietorship of Deetson and Wartemburg and was called the
Juliaetta Brewing Company. The brewery was
at the corner of Water and Third Streets its entire history. In 1895 Diamond Howarth was the proprietor
and it was known as the Milwaukee Brewing Company. In 1896, the owner was listed as Jacob Howarth
and it was again called the Juliaetta Brewing Company.
"By 1900, the name Milwaukee Brewery was back and Nisser and
McGlynn were the operators. In 1903
Albert Wisser rand the brewery and in 1904 Chris Berner is known to have been
the owner. The 1909 city map lists the
brewery as ‘no longer in operation.’
Apparently it was a small operation with the plant about fifty feet
square and with an attached ice house.
In all probability beer was not shipped further than Kendrick and such
adjacent areas.
GENESEE BREWERY
"Early in 1889 Joseph Geiger and Matt Kambitch began their
long association as brewers in Genesee, Idaho.
The brewery on the corner of Chestnut and Tammarack Streets featured a
saloon on the front of the building facing Chestnut Street. Apparently the brewery never produced large
quantities of beer. The fire insurance
map of Genesee for 1893 says the brewery could produce seven barrels per brew.
"The Genesee News
of May 11, 1894 (p.5, c.1) contained a brief history of the brewery in its special
issue to promote the town.
Geiger
and Kambitch are the managers of the institution which is operated in a first
class quite manner. The brewery was
established in 1889 and has always enjoyed a good reputation. The quality of the beer made is pure,
wholesome and healthy and wherever sold bears a good name. Each member of this firm has a good residence
in our midst.
"Very little about the brewery appears in the Genesee
newspapers of these years. In 1892 there
was a story that Matt Kambitch came up smiling with an eleven pound boy, born
October 22.
In 1893 the Star Saloon in Genesee was owned by Geiger and
Gesellche, with Gesellche becoming the sole proprietor in a few months. The Geiger here may well have been the
brewery owner but that is not certain.
"The competition between beers was always strong in
Genesee. Moscow beer was sold there for
years and in 1893 when the newly enlarged Moscow brewery went bankrupt, Spokane’s
brewers entered the competition. A
letter in the brewery archives at Washington State University says the new York
Brewery of Spokane entered the marketing areas of Genesee, Vollmer and
Uniontown in 1893 when the Moscow Brewery closed.
"Out-of-state brewers from St. Louis and Milwaukee also
competed successfully in the Northwest in the early 1890s thanks to the new
railroad networks. The Silver Safe
Saloon in Genesee advertised Moscow keg beer at 75 cents per keg and St. Louis
bottled beer at $10 per barrel in September of 1892. Bottled beer was sold by the barrel in those
days because barrels were a convenient packaging device.
"Apparently in 1902 Joseph Geiger became the sole proprietor
of the brewery. By 1908 bottled beer was
being produced there. An advertisement
in the Genesee News of February 21,
1908 (p.4, c.1) was for ‘Gold Drop Beer, a Genesee Product, manufactured by the
Genesee Brewery.’
"As local option loomed, one Paul Rech took over the brewery
and announced his intention to sell ‘maltine’ a beverage containing less than
2% alcohol. This apparently was not
successful.
In the middle of April of 1909, the county liquor license
for the Genesee Brewery was denied. The
Latah County Commissioners had decided to make the county dry by administrative
directive instead of democratic process.
All liquor licenses were routinely denied in 1909.
"In July of 1909 this ad appeared in the Genesee News:
The
last chance to get your harvest wet goods, threshers buy your ginger brandy
now. Everything must be sold by 12 o’clock
Saturday night when the town will go dry.
Near beer will be the next best.
All goods reduced. Next week you
will find me at the old stand selling soft drinks, tobacco and cigars. – O. O’Reilly
"A week later the same paper said Genesee was ‘dry’ with the
expiration of O. O’Reilly’s liquor license.
Only two saloons were still in operation in Latah County (Princeton and
Kendrick), with now breweries operating.
"Genesee apparently never took the dry movement very
seriously. The paper contained a number
of funny stories about the movement. The
Genesee News (September 24, 1909,
p.3, c.3) ran the following story from Grangeville which sums up their
attitude:
A very
ardent prohibitionist had a great deal of local option literature stored away
in a barn. During his absence on a
lecturing tour the herd of cows became hungry during the absence of the owner,
broke into the shed and ate a lot of the literature and when the owner returned
every cow he owned had gone ‘dry.’ "
To learn about Moscow's breweries, find the rest of the article here on our website.
We hope to see you at Brews & BBQ on Saturday!
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